From the stadium to the stage, from the camera lens to the streets: SUPERSTAR teams up with Song Yuqi, Wang Anyu, Pan Zhanle, and Johnny Tang to embody the moment of the come-up!
In the globally released campaign, "SUPERSTAR: The Original Icon," adidas Originals invited a host of culture pioneers spanning different eras—including legendary actor Samuel L. Jackson, NBA rising star Anthony Edwards, and global music icon JENNIE—to spotlight the sneaker's legendary journey and ignite the spark of originality for the new generation.
Even as local youth culture constantly evolves, the SUPERSTAR remains an irreplaceable symbol.
Following the brand's launch of the "Dare to Stand Out" campaign in February 2025, adidas Originals is doubling down this season with the elevated local campaign, "Classics Forward, Dare to Stand Out."
The campaign connects with brand ambassadors Song Yuqi, Wang Anyu, and Pan Zhanle, along with adidas China Skateboarding Team Manager Johnny Tang (Zeng Guanhao). They all use their unique command to showcase their personal style—confident, determined, relaxed, yet sharp and bold—presenting the authentic power of everyone's moment of emergence.
Johnny Tang is a true symbol of the street spirit. With over a decade of dedication to skateboarding, he has successfully turned the streets into his stage. He uses a unique blend of relaxed demeanor and intense focus to deliver a clear message to everyone: making your mark is not a choice, but an inevitability.
The new SUPERSTAR was designed by the adidas Greater China Creative Center, reinterpreting the classic silhouette. Inspired by vintage aesthetics and a sweet-yet-cool style, the collection blends textures perfect for autumn and winter.
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