August 8, 2012 / / ISPOPRO SKATER

DVS重回滑板世界,重签Daewon Song


DVS之前被出售的消息一直牵动全世界滑板爱好者的心,很多人表示如果失去这个品牌将会感到非常的沮丧,不过还好之后便有其被Sequential Brands Group,lnc收购的好消息传来;毕竟DVS拥有最棒的风格和科技,旗下还拥有最棒的极限运动员,被Sequential Brands Group,lnc收购后,紧接着DVS将会重新开始滑板项目的建设,也将会有一系列对全世界优秀滑手、赛事以及针对零售商的支持和赞助。这一切开始的第一步就是——重签著名的职业滑手Daewon Song。
At the launch of the Agenda Trade Show in Long Beach last week, DVS was pleased to announce to retail partners, consumers and fans at the show that it was continuing its partnership with its iconic skate athlete Daewon Song.

Daewon Song是这一代职业滑手中最具风格的代表人物之一,也是DVS重回滑板世界,重建品牌战略的重要人物,1997年就与DVS开始合作,他在DVS亲自设计并测试后成功推出的鞋款达12款之多、2013年春季,Daewon 13即将推出,这双鞋在上周的Agenda展览会中已经露面.

As one of the premier skateboarders of the last generation, Daewon Song is a key part of the DVS brand strategy to recommit to its skateboarding heritage. A partner with DVS since 1997, Song has designed and tested 12 signature shoes with the company, with the Daewon 13 being introduced for the Spring 2013 collection, which was showcased at the trade show last week.

resource: ispo.com.cn/beijing

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