2012年11月8日，北京,Burton最新推出的单板电影《13》,吸引了众多爱好者前来观看。热情瞬间被点燃，整场派对变成了为庆祝最新雪季到来的狂欢，雪友们热情而亲密无间。
Beijing, November 8 2012, 13 came to town and stoked the local crowd that came to watch Burton Snowboards latest movie. The party was a great season kick off and showed how close the scene in China actually is.
感谢承接此次活动的仙吧（位于北京东隅酒店），以其敞亮的吧台、舒适的休息区和有趣的游戏间营造了恰到好处的氛围。
9点整，Burton的市场和雪场经理王磊上台热情招呼了前来的大批雪友们，给马上将亮相的《13》暖足了场。《13》当然不负众望，台下不断的惊叹声映证了荧幕上滑手们炫目的技巧，而随后的抽奖环节又让不少幸运的雪友们得以载着雪袜、雪帽和其他新款装备圆满而归。在此次前来的300多位参与者中，还有不少在北京各行业中颇有名气的雪友，比如著名摄影师Ben McMillan，F2画廊的Fabien Fryns以及众多雪场、商家和俱乐部的代表们。
总之，没有比这更好的方式来宣泄我们对新雪季的期待了！相信这一晚雪友们相互激荡起的热情和期待，不久仍将萦绕在中国众多的雪顶之上吧！
Xian at EAST Hotel Beijing hit the right spot with its spacious bars, lounge areas and even a proper game room in its stylish basement.
Burton Marketing & Resort Manager Wang Lei took the stage at 9pm to welcome the huge crowd and soon after the premier of “13” took place. Onlookers were in awe of the riders skills. The following ruffle awarded a good number of people with new gear, ranging from socks, beanies to hardgoods. Among the 300+ crowd, numerous Beijing local celebrities showed their support including high profile photographer Ben McMillan, F2 Gallery’s Fabien Fryns and all of the resort, shop and club representatives from the area.
All in all it couldn’t have been a better start into the winter season! The tremendous inspiration drawn from an evening out together will last through many days shared on the slopes of China!
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