March 8, 2013 / / ISPO

Quiksilver做出重大品牌调整

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位于亨廷顿海滩的服装品牌Quiksilver度过了一段艰苦的日子,他们的裁员波及到了全球范围内的滑手以及近30位员工,甚至是品牌。裁员流程持续了数日。
It has been a rough few days at Huntington Beach-based Quiksilver, where broad-reaching cuts affected team riders, approximately 30 staffers, and entire brands. The cuts were made during a multi-day process, which forced this article to be taken down as members of the Quiksilver umbrella of brands had not all been notified when we originally published this piece this morning.

在队伍方面,数名运动员被裁员,除知名度较高的明星运动员如Kelly Slater, Dane Reynolds, Mark Healey, Travis Rice和Tony Hawk被保留外,DC削减了其BMX队员和冲浪队员,以及Quiksilver加拿大冲浪、滑板和滑雪项目。裁员范围并未如最初报道那么大,悉数运动员被保留,但更多细节尚未公开。

On the team front, the decision was made to cut many athletes, while keeping the marquee riders in the respective programs such as Kelly Slater, Dane Reynolds, Mark Healey, Travis Rice, and Tony Hawk. DC also experienced deep cuts in its BMX and surf athlete rosters, as did Quiksilver’s Canadian surf, skate, and snow programs. The cuts were not as deep as originally reported and numerous other athletes were retained, but the specifics have not as yet been made public.

在品牌层面,VSTR,Quiksilver女装、少女产品线和相关员工全部被裁剪,但市场部门高层人员被保留。(同时DC品牌各个产品线将全部保留,并将进军冲浪运动)

On the brand front, VSTR, Quiksilver Womens, and Quiksilver Girls were all cut, along with their staff members, and several high ranking marketing staffers.

The news follows the recent appointment of Quiksilver CEO Andy Mooney, who joined the brand in early January, and has ushered the company’s stock through a stratospheric rise on Wall Street from a 52-week low of $2.09, to a recent 52-week high of $6.83.

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