加利福尼亚州, 洛杉矶市 (2013年11月14日) – 今天的上午9点, DC Shoes为伟大说唱组合Wu-Tang的第一张专辑 “Enter the Wu-Tang (36 Chambers) ”问世20周年, 推出了极为限量的重磅合作 , 随后在DC官网发布了名为 "STREETS & BOARDS & BEES & SWORDS ” 的介绍影片 ( www.dcshoes.com/wutang ).
Los Angeles, CA (November 14, 2013) – Today at 9am EST, DC Shoes will launch an extremely limited-edition product collection celebrating the 20 year anniversary of the groundbreaking album “Enter the Wu-Tang (36 Chambers),” along with the debut of an exclusive short film entitled "STREETS & BOARDS & BEES & SWORDS,” at www.dcshoes.com/wutang. For English scroll down.
1993年, 一群来自纽约斯塔顿岛和布鲁克林区的艺术家, 他们一起向当时的Hip-Pop界发起了挑战 . 他们思想尖锐, 充满活力, 风格随性却又能掌控全场, 从而产生了一张始终别具一格, 创新及富有极大影响力的唱片. 这是他们的成员 – RZA, GZA, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, Masta Killa and Ol’ Dirty Bastard – 他们以组合Wu-Tang Clan及1993年11月9日足以改变Hip-Pop界的唱片 – “Enter The Wu-Tang (36 Chambers) ” 被人们熟知.
与此同时, 在加利福尼亚南部, 一群滑板爱好者对于当时缺少性能与革新的滑板鞋忍无可忍, 开始向板鞋市场发起了挑战, 他们信心满满的策划着建立一个革新的滑板领域 – DC Shoes.
DC 很荣幸介绍此次为纪念 “Enter The Wu-Tang (36 Chambers)”专辑20周年所推出的限量产品, 他将给滑板文化带来新的影响. 此次合作款产品采用最高质量的用料缔造, 产品的外壳包装设计以黑胶唱片为原型, 为20周年庆设计了Wu-Tang anniversary的专用LOGO. 此次纪念款包括一件厚尼龙外套 ( 内衬为绸缎面料, 纽扣采用金色金属LOGO设计, 大身混合羊毛材质, 建议价格 $250 ), 一双高工艺靴子( 鞋面皮革打造, 金色设计鞋孔, 建议价格 $110) , 一顶纪念款板帽( CycleDry织物面料, 边缘显示New Era
标志, 建议价格 $38 ). 此次限量合作款的产品购买信息可在11月14日9点后登陆 www.dcshoes.com/wutang查询.
“Wu-Tang Clan 和他们的第一张专辑给我们的Hip-Pop文化及品牌带来了巨大的影响,” DC Shoes国际市场高级副总裁Jeff Taylor说道, “ 我们非常激动和Wu-Tang独家合作此次的鞋款及服饰并庆贺这跨世纪的经典成就.”
" 我们很荣幸可以和DC共事, 他们是滑板文化的领头者, 就像Wu-Tang是流行音乐的领头者” , “Enter The Wu-Tang (36 Chambers)” 的制作总监说道, “ 向这两位拥有相同理想的本土巨头致敬, 这是完美的合作, 我们将共同庆贺. ”
除了推出限量款产品, DC联合Wu-Tang将推出名为"STREETS & BOARDS & BEES & SWORDS" 的简短影片, 一起去回顾同一时空下，一个滑板品牌如何历史性改变了板鞋行业和一张专辑如何改变了音乐世界。此次由Kirk Dianda担任编剧及导演, 故事由icons如何一步步影响世界开始，告诉失意者、远见者、音乐家, 滑手及理想家们, 他们必须相信自己, 最终能打破规则改变这个世界.
细节将会通过媒体继续公布, 请关注@dcshoes (Twitter, Instagram) @dcshoeschina(weibo)及 @wutangclan (Twitter) @wutangbrand (Instagram), 通过专用标签 #dcxwutang ; #20thanniversary可以搜索两个品牌的更多内容. www.facebook.com/dcshoes(Facebook) 及www.facebook.com/officialwutang(Facebook) 将会与www.dcshoes.com/wutang(DC官网)同步公布信息.
关于 “ENTER THE WU-TANG (36 CHAMBERS)”
态度尖锐分明, 充满活力, 风格诙谐, 如此的独一无二, Wu-Tang Clan的首张大碟 “Enter the Wu-Tang (36 Chambers)” 于1993年11月9日正式推出, 获得了巨大的成功, 创造了Hip-Pop界新的蓝图. 这张专辑经推出后销量迅速过百万, 被评为90年代最具意义的专辑及Hip-Pop史上伟大的突破 . 著名杂志Source 评论道“ 就是你一直等待的Hip-Pop专辑.” Rolling Stone随后称赞Wu-Tang Clan 说 “ 这永远是最棒的说唱团队.”
关于 DC SHOES
由 Ken Block 和 Damon Way 在1994年创立, DC 迅速成长为专业滑板鞋的领导者及著名的机芯运动公司. 今天DC的产品线已经不断扩大到涵盖了男式,女式及儿童的板鞋和休闲鞋,服饰,雪板,雪靴,外套和配件等多个领域. 更多信息, 请登录, www.dcshoes.com.
In 1993, a group of artists from New York City’s Staten Island and Brooklyn boroughs came together to challenge the current state of hip-hop. Their raw, energetic, chaotic yet coordinated approach yielded one of the most unique, innovative and influential records of all time. Those artists – RZA, GZA, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, Masta Killa and Ol’ Dirty Bastard – were together known as the Wu-Tang Clan and the record – “Enter The Wu-Tang (36 Chambers),” released November 9, 1993, would change the face of hip-hop forever.
At the same time in Southern California, a group of skateboarders fed up with the lack of performance and innovation in skate shoes set out to challenge the current state of the footwear market. With the confident, collaborative sound of the Wu-Tang Clan as their soundtrack, those skateboarders went on to create a similarly innovative product – the DC Shoes brand.
DC is proud to present a limited-edition “Enter The Wu-Tang (36 Chambers)” 20 Year Anniversary Collection to commemorate this revolutionary album and its influence on the brand and skate culture. Featuring the highest quality materials and fabrications, artwork from the original album cover and exclusive Wu-Tang anniversary branding, the collection consists of a heavy wool blend peacoat with satin lining and custom gold metal buttons (MSRP $250), lux full grain leather high-top boots with gold eyelets (MSRP $110) and a hat constructed with Performance CycleDry fabric and New Era brim (MSRP $38). A limited quantity of each will be available for purchase worldwide on November 14th at 9am EST at www.dcshoes.com/wutang.
“The Wu-Tang Clan and their first album had an enormous influence on our culture and our brand,” said Jeff Taylor, Senior Vice President of Global Brand and Marketing for DC Shoes. “We’re thrilled to collaborate with Wu-Tang on this exclusive footwear and apparel collection and celebrate an album that continues to inspire.”
"We're hyped to be working with DC. They're pioneers in the shoe industry just like Wu-Tang are pioneers in the music and street wear game,” added Oliver "Power" Grant, Executive Producer of “Enter The Wu-Tang (36 Chambers).” “In honor of the "skate life" on the anniversary of both these homegrown giants, it made perfect sense to collaborate and celebrate with DC."
In addition to the limited-edition product collaboration, DC and Wu-Tang will unveil the short film "STREETS & BOARDS & BEES & SWORDS" which follows the parallel stories of one album’s effect on the music and skate industries and the simultaneous launch of a brand onto the skate scene that forever changed footwear. Written and Directed by Kirk Dianda, the film is told through interviews with the icons that paved the way, and chronicles the common thread amongst underdogs and visionaries… Musicians, skateboarders and forward thinkers alike must believe in themselves and break the rules in order to change the world.
Details will continue to be announced on social media, @dcshoes (Twitter, Instagram) and @wutangclan (Twitter) @wutangbrand (Instagram), through the dedicated hashtags #dcxwutang #20thanniversary, and more information can be found on both brands’ Facebook pages at www.facebook.com/dcshoes and www.facebook.com/officialwutang as well as on the DC site at www.dcshoes.com/wutang.
ABOUT “ENTER THE WU-TANG (36 CHAMBERS)”
Raw, energetic, explicit, humorous and unique, “Enter the Wu-Tang (36 Chambers)” was released through Loud Records/RCA on November 9, 1993, earning critical acclaim as the debut album of the Wu-Tang Clan. Creating a new blueprint of hardcore hip-hop, the album went platinum and was hailed by critics as one of the most significant albums of the 1990s and one of the greatest albums in the evolving hip-hop/rap genre. The Source magazine called it “the hip-hop album you’ve been waiting for.” Rolling Stone subsequently praised the Wu-Tang Clan as “the best rap group ever.”
ABOUT DC SHOES
Founded by Ken Block and Damon Way in 1994, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC Shoes stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. For more information, please visit, www.dcshoes.com.
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