Rumor: The Nike FuelBand and Wearable Technology Division of Nike is Being Cut

nikefuelband
根据科技网站CNET报道,传言Nike已经在本周末裁剪了旗下FuelBand研发的团队大部分员工,并准备关闭可穿戴硬件项目而更加转向软件的研发,而Nike数字技术部门并不会收到影响,类似近期发布的NikeSB App软件会更加完善,同时原定于今秋发布的FuelBand第三代产品也意味着取消
In an age where wearable tech has reached a turning point, Nike appears to be taking a slightly different stance by pulling the plug on the hardware team of its Digital Sport division. According to sources at CNET, the sportswear giant recently relieved the majority of a 70-person hardware team of their duties. The team was involved with the Nike+ FuelBand, SportWatch GPS and other sport-specific peripheral devices. Many industry experts speculate that this bold move indicates that Nike intends to focus its future wearable efforts toward software. No official word from Nike as of yet, however in an effort to calm the situation the group has announced that it will continue to sell the second-generation FuelBand SE for the time being. Head over to CNET for the full report.

Nike官方确认裁减少数员工,但Nike不会放弃FuelBand硬件业务。耐克官方邮件称:“Nike+ FuelBand SE仍然是我们业务的重要组成部分。我们将继续改进Nike+ FuelBand应用,发布新的METALUXE配色产品。未来,我们将继续销售并发布Nike+ FuelBand SE套件”

不久之前Nike SB 在IOS平台推出新款滑板软件,滑手们可以通过这个软件来记录自己练习滑板的过程并且与全世界的滑手PK,还可以通过S.K.A.T.E与伙伴们一较高下,值得一提的是软件里还会有Nike SB旗下滑手们的亲身教学,可以和 Sean Malto, Paul Rodriguez, Alex Olson, Brain Anderson, Cory Kennedy, Lance Mountain, Omar Salazar, Shane O’Neill, Stefan Janoski, 还有 Theotis Beasley 进行互动

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