五大以滑板为噱头广告的尝试 - KickerClub

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滑板不仅仅是我们脚下表现自我的工具,现在它在广告界中也成为了常客,但是广告最终是广告,为了将自己公司的产品发布出去,所以滑板也经常尴尬地出现在各种公司的广告中,从饮料到裤子,甚至还有女性用品,看了你就知道谁代言的是这个了
Skateboarding seems to be a vital tool in the modern advertising executive’s arsenal. Garden furniture not quite edgy enough? Have someone send a kickflip over it. Need some more youth appeal for that family car? Park it in front of some graffiti and maybe film someone doing casper stalls on the roof. Anything particularly “extreme” or “urban” will work.I guess it’s not that important to really need to know much about actual skateboarding if your only goal is to attract the younger generation towards your products, but it still hurts a little every time we see our beloved activity whored out to sell a multipack of Doritos. Here’s a list of the worst offenders. Partly select from KingPin.


我想你再尝试些大动作也不至于让你把轮子也给滑掉吧…倒是有滑手因为桥两端的螺帽无法拆下而苦恼,不过似乎这个瓶盖并不能解决拆下砸坏的螺帽这件事情
Have you ever been doing-the-dew when you’ve suddenly needed to “repair your wheels after some big falls”. I haven’t run into this exact problem myself, but this special edition bottle cap means that next time you do, you can loosen or tighten your wheel nuts on the go. Or you could, if only the designers had remembered wheel nuts are recessed and the bottle cap will undo before the bolt will.


Ryan Sheckler代言除臭剂…以后所有滑手身上都得带一瓶,跳起来喷一喷再去见女朋友,这主意太棒了
Unfortunately, the only deodorant I ever smell at my local skatepark is when it’s on fire, so I actually quite welcome the possibility of standing next to a slightly better smelling skateboarder in the future.


其实Tony Hawk跳这辆Mini时我关心得并不是Mini,而是Tony Hawk这么大年纪了还这么敢玩,如果Mini想要强调车身虽小一应俱全得话,他们应该去找Sebo Walker,Sebo Walker一直住在自己的面包车内,如果给他一辆Mini并且把所有东西都搬进来岂不是更能说明车身虽小空间挺大吗
This actually looks pretty scary and it is Big Tone after all so we can’t hate too much. They should hook Sebo Walker up though considering he lives in his car…


“以下镜头由专业人士表演”…这裤子广告是什么意思…
“The following stunts are performed by experts”…? This guy skates like Jeff Tracy.


这广告直接震惊了!此公司对于模特的选择着实有高招,女性私处湿巾广告竟然找来帅哥队伍里的Alex Olson来拍摄!估计他们请不起Dylan吧…
Yes, you read that right. Rather than employing any old male model, this company decided they needed one of the founding fathers of Team Handsome to make an appearance in this one. I guess they couldn’t afford Dylan.

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