November 6, 2014 / / CHINA NEWS

Everything You Need to Know About Making a Sponsor-Me Video

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滑板作为自己的职业是每个滑手的梦想,但是现实总是不那么美好,想要一夜之间获得赞助,除非你获得了Tampa冠军,或者和某队伍的Team Manager关系很棒,不然你就需要Sponsor-Me视频,那么现在就教你10个技巧,如何拍一部像样的Sponsor-Me视频

Want to turn landing tricks on your board into a satisfying and lucrative career? Well, then, you’ll need some support, both in the forms of funds and product. But unless you’ve won Tampa Am or happen to live in the same neighborhood as a team manager, you’ll probably have to compile your best stuff in a sponsor-me video for companies to check out. Before you head to your local park with your filmer bro to start clocking that footy, though, you should know what to put in that edit and, maybe more important, what to leave out. Will the video you produce land you a sponsor? Not on its own. To go beyond the handful of free boards it may get you, you’ll have to back your ripping up in person and prove you can gel with the team you’re trying to get on. A great collection of clips can open the door, though. We asked a couple of prominent team managers how to ensure it does exactly that. For English scroll down.

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1. 展示你的个人能力

Toy Machine有Daniel Lutheran,Baker有Theotis Beasley,Death Wish有Richie Jackson,即使他们是你喜欢的滑手,你想和他们一样滑板,赞助商也只会考虑把你,而不是作为他们的模仿者加入队伍之中。你需要给这个品牌带来一些原不曾有的东西,要去弥补这一空缺,寻找冲突和互补两者之间的平衡。

 

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2.直截了当

Mike Sinclair是Tum Yeto Team Manager,Tum Yeto旗下有Toy Machine,Foundation,Pig这些大牌,他的日程安排的很满,而他给出的建议就是“直截了当,我可没时间看你们那些摔跤动作或者是差一点就站上去的动作,这些看完都快1分钟了,我早就把你的录像带给关了。”

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3.更容易观看

你要让自己的录像更容易被TM看到,上传优酷土豆都是不错的选择,Sinclair:“我可不想下载你们的片子来看,我也不想去搜索,我只需要一个链接,我一点击就可以观看”

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4.不要滑板场的视频

James Craig是Dwindle的Team Manager,旗下品牌包括Cliché, Blind, Almost, Darkstar 和 Enjoi。“你要给我们看街头视频,而不是你在滑板场里的视频”他说,“滑板场就是来给你滑板的,而街头不是。”

换句话说,即使你滑板场玩得很棒,并不能证明你可以走上街头。

 

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5.风格不要造假

风格非常重要,而且必须真实。如果你想模仿Gino的风格,没问题,不过这些都逃不过Team Manager的法眼。

“你要是聪明,就知道这是表现自己的时候,如果你刻意模仿,也会被我们看在眼里” Craig说。

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6.得到知名滑手认可

Youness Amrani今年发布了一段视频,三月成为了Almost Pro,他有别的孩子没有的优势,他得到了Team Manager的认可。

“Lewis Marnell(已故Almost Pro)给我推荐的这个人”Craig 说,“能有个给你撑腰的滑手对你加入队伍的帮助很大。”

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7.全能滑手

你可以玩台子,扶手,U池,这些都可以,你要把所有你会的展示给TM,一个滑手玩好一个道具并不稀奇,而全地形滑手才是最棒的,他们可以在路边肆虐,也可以在队伍做Demo时尽情发挥。这就是Elijah Berle和Raven Tershy这些年轻人现在很火的原因,不论你在他面前放什么,他都能用滑板给玩起来。

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8.确保你的摄影师也很优秀

良好的剪辑和完美的配乐并不能增加你加入队伍的筹码,而差劲的剪辑就立马关闭了你进入队伍的大门。你要确保你的摄影师可以将剪辑做到最好。他不用鱼眼?也可以,用长焦,只要贴合你的风格。

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9.把简历放一边

你是否在想,除了录像带,要不要给TM发一份简历,注明自己曾经获得的奖项,顺带让小学老师写一封推荐信?做这些事之前先想一下,包括滑板比赛奖项在内的这些东西对一个公司有用吗?

所有的TM只想知道你是谁,你来自哪里,还在为哪个公司滑板(尤其是那些刚开始滑板职业生涯的人)。

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10.向队伍中现有滑手看齐

如果一个公司在看你的Sponsor Me视频,因为他们在寻找未来可能成为Pro的孩子,TM会看你是否有成为Pro的潜力,是否在未来值得用一块滑板印上你的名字。现在牛逼的孩子太多了,随便去YouTube找找就能发现一堆 “xxx 高质量视频片段”。但是滑板公司要的总是最好的,如果你觉得自己还跟队伍中的人比起来有很大差距,那么你就赶快多加练习吧。

 

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Showcase Your Personality

Toy Machine already has a Daniel Lutheran, Baker a Theotis Beasley, Death a Richie Jackson. And even if one of those dudes is your all-time favorite and you want to be just like him, his sponsor might prefer to put you—rather than a facsimile of him—on the team.

But while you’ll want to bring something the brand doesn’t have, you’ll also need to fit its image. It’s all about striking a balance between those two conflicting, though complementary, demands.

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Come Out Strong

Mike Sinclair serves as team manager for Tum Yeto, a distributor that is home to some serious brands—Toy Machine, Foundation, and Pig among them. His schedule is pretty full. So if you want to be considered for any of those teams, your footage will have to get straight to the point.

“The thing I hate the worst from sponsor-me tapes is the video buildup,” he says. “Your slams, your almost-makes, you giving knuckles to your bros—there’s already been a minute gone by, and I’m about to turn your shit off.”

If you’re putting together a video, send two minutes of your best stuff. No throwaways. If you can kickflip back Smith down an 18-stair, do that. But don’t hesitate to get creative, too.  “If someone started with a back three on flat, and did some cool line, and looked cool, it would get my attention just the same,” Sinclair says.

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Make Your Footage Easy to Watch

The easier it is for a team manager to watch your footage, the more likely he’ll be to, well, watch it. In the interest of convenience, put it on YouTube or Vimeo, where it can be streamed without hassle.

“I don’t want to download anything,” Sinclair says. “I don’t want to search for it. I want a direct link where I click it and it goes.”

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Leave the Park Footage Out

James Craig, Dwindle Distribution’s team manager, oversees brands including Cliché, Blind, Almost, Darkstar, and Enjoi. When it comes to sponsor-me tapes, he knows what matters—and it’s not the clips you collected at your local quarterpipe and flatbar.

“Send street footage, not skatepark footage,” he says. “The skatepark is made for you to do tricks. The streets aren’t.”

In other words, as great as your skatepark stuff may be, it doesn’t prove much.

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Don't Fake Your Style

Your style matters, but only when it’s the real thing. So if you want to emulate Gino, go ahead—but any team manager worth his salt will see exactly what you’re doing.

“If [someone’s style] is genuine, that’s going to show,” Craig says. “If it’s kind of contrived, people are going to be able to see that as well.”

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Get a Strong Co-Sign

Youness Amrani, who turned pro for Almost in March, got sponsored by way of a video. But he had an advantage that most kids don’t enjoy: a cosign from an existing team member.

“I’m pretty sure the person who sent it was Lewis Marnell,” an Almost pro who died last year, Craig says. “So it helps to get on through a team rider. If you have people to vouch for you, that’s huge.”

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Show Your Versatility

Can you skate ledges? Handrails? Transition? Good. Include footage of all three—and whatever else you’ve got—to show prospective sponsors exactly what you’re capable of. A rider who can rip one or the other is good, but an all-terrain vehicle who can stack clips and shred demos is better. There’s a reason why guys like Elijah Berle and Raven Tershy—both of whom can skate whatever you put in front of them—are killing it right now.

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Make Sure Your Filmer Is Good

If fancy editing and clever musical choices won’t always help get you on a team, poorly filmed footage will definitely slam the door immediately. That means that the dude you trust to immortalize your skating should be able to make it look as good as possible. Can he not shoot fisheye? That’s cool—go long lens. Just make sure that the footage does your skating justice.

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  • Forget the Resume

    In addition to your footage, you may want to send a team manager a resume outlining the contests you’ve won and the local press coverage you’ve received, along with a recommendation from your homeroom teacher. Before you do that, though, stop and think: What will any of this—contest results included—prove to a company?

    All a team manager really wants to know is who you are, where you’re from, and who else you ride for. So save everything else for someone else—preferably a person who has no sway over your fledgling skate career.

 

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Be Better Than the Team You're Trying to Get On

If a company is watching sponsor-me footage, it’s because it’s looking for its future pros. And its team manager is only going to see you as one of those pros if you’re actually good enough to have a board with your name on it today. There are millions of great kids out there; for proof, look no further than the thousands of quality edits by unknowns on YouTube. But companies want the best, so unless you think you’re as good as the guys on the current team, you should keep practicing.

 

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