December 16, 2014 / / ISPO

Penny Skateboards Launches World’s First 3D Customiser

penny 3d

Penny skateboards正式发布全球首个3D Penny Board定制软件,使用者可以通过此软件定制自己的滑板,全3D视角,并且可以联网进行分享游戏,这个软件支持无限放大,每个部件都支持定制,支持真实3D视觉展现,同时可以在线上分享,现尽在iOS平台推出
PRESS RELEASE – Penny Skateboards is excited to announce the launch of the revolutionary Penny 3D Customiser, a world first for both the skate industry and the iOS8 platform.

The Penny 3D Customiser gives consumers the opportunity to create their very own Penny design, and even skate it online using the only skateboard customiser in true 3D.

Aware of the growing demand for personalisation and customisation in consumer products, Penny Skateboards developed the 3D Customiser to stay ahead of the demand in youth culture and provide an enjoyable online platform for Penny enthusiasts worldwide.

“Millennial and Gen Y tech savvy consumers are demanding their individual personality to be demonstration in every facet of their life. The 3D customiser provides a state of the art platform that offers our consumers a unique experience for their unique style. This technological advancement is just the first of many steps in the progression of Absolute Board Co’s long term strategic plan” Absolute Board Co, Global Marketing Manager, Jay Baikie says.

A unique online skate experience, Penny’s 3D Customiser offers functionality that supports the full customisation of a Penny skateboard, and boasts the following features:

⎪ Ability to scale endlessly on colour options for the consumer

⎪ Ability to handle true 3D Graphics using image mapping for lifelike display

⎪ Capable of customising every component individually

⎪ Shareable through social media platforms across all devices

⎪ Interactive usability on screen by allowing users to skate their Custom Penny Skateboard and view from multiple angles

The technology used in the development of the Penny 3D Customiser makes it a world first in skate and sports products. WebGL has previously been deployed in games and advertising, but at the time the project commenced there were no known uses where configuring any product for purchase was possible. There are now only two other known merchants using this technology, and neither offers a mobile-­‐friendly user experience.

Growing on the popularity of their original Penny Customiser, Penny Skateboards knows their loyal consumers will eagerly head to the site to start designing their own Penny skateboards just in time for Christmas. The customiser is user-­‐friendly, and enables customers to purchase, skate or share their design once it’s complete.

“Penny skateboards are all about fun and encouraging anyone and everyone to jump on a skateboard” Emma Lamkin, Penny Skateboards Global Brand Manager says. “The new 3D Customiser takes this to a new level. Now you can see your board through the steps of design in true 3D, which is not only unique but also a lot of fun!”

To check out the Penny 3D Customiser head to www.pennyskateboards.com/3D

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