November 28, 2014 / / ISPO

VANS EMEA APPOINTS NEW VP OF MARKETING

Neil-Schambra-Stevens-VP-Marketing-Vans-EMEA-546x600
Vans正式宣布前任Vans EMEA营销部副总裁Jeremy De Maillard被调至The North Face之后,Neil Schambra Stevens接任Vans EMEA营销部的副总裁职位,并将带领整个市场部门进一步前行。
Vans is pleased to announce the appointment of Neil Schambra Stevens to the position of Vice President of Marketing for Vans EMEA. Replacing Jeremy De Maillard – following his move to The North Face – Schambra Stevens will lead the brand’s marketing division, working to raise brand awareness, maintain image, and ensure best in class communications, activations, and initiatives across all channels.

2015年Vans作为文化品牌还会举行House of Vans London,Vans Shop Riot等等系列活动,Vans也将连续第五十年作为世界第一滑板鞋品牌。

Coming directly from tech giant Lenovo, where he held the position of Global Director for Brand & Content Creation, Schambra Stevens has a comprehensive background in brand marketing across sectors. Having previously held roles at both Converse and Asics, he brings with him extensive experience within the sneaker and lifestyle markets, as well as creative communications, after working as Client Services Director at Amsterdam Worldwide (formerly StrawberryFrog, Amsterdam).

As VP of Marketing at Vans EMEA, he will build upon the Vans marketing vision & strategy to ensure sustainable and profitable business growth, as well as global consistency and local relevancy across Europe, the Middle East and Africa.

Jan Van Leeuwen, GM of Vans EMEA comments “We’re very pleased to welcome Neil into the Vans Family. With his experience and expertise across industries, we’re confident that he will prove to be a good fit and valuable addition to the EMEA team, helping to drive the brand towards and beyond its 50th anniversary year, as well as the achievement of our brand’s development, growth and financial goals.”

Moving in to 2015, the original action sports company maintains its commitment to creative culture and nurturing the next generation. With initiatives such as House of Vans London, Vans Shop Riot, a broad roster of Classics &… events and longstanding support of music and art, Vans edges closer to celebrating five decades as the world’s number one skateboarding shoe.

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