HURLEY AND NIKE TO NO LONGER SPONSOR US OPEN OF SURFING
最近几年因为Converse都要带领国内滑手去参加美国冲浪公开赛和在活动期间Converse的滑板比赛，所以现场的“蓝色碗池”对国内滑手来说已经颇为熟悉，不过从明年开始，Nike和Hurley将不再赞助该项比赛。
Nike和其旗下自公司Hurley将结束其四年的对美国冲浪公开赛（The US Open of Surfing）的赞助合约，2013年亨廷顿海滩的美国冲浪公开赛将在不再由Nike和Hurley赞助。
在过去几年中Nike和Hurley在美国冲浪公开赛的两周期间几乎接管了整个亨廷顿海滩，而且几乎成为了这一事的同义词，他们的市场团队觉得他们已经达到了当初赞助这一赛事所期望的目标，现在应该重新估计这一花费Hurley活动预算一半的赞助活动所带来的影响，并把经历重新投入到其中。
Over the last several years, Hurley had the opportunity to takeover its Huntington Beach backyard and birthplace with an all-out, two-week marketing blitz. During that time, Hurley and parent company Nike, have become synonymous with the event, and the team feels it met the goals it began the sponsorship with and that it’s time to refocus its efforts, and a budgetary line item that accounted for nearly half of Hurley’s events spend, in other areas.
Hurley的营销副总裁Evan Slater表示，2009年开始赞助美国冲浪公开赛的的目的是和亨廷顿海滩以及运动们一起打造一个夏季顶级极限运动赛事。并且改变世界看待极限运动的方式，重新确立亨廷顿海滩在世界冲浪界的核心位置。在四年的努力中Hurley已经感觉到目标的达成——百万人同事出现在活动中，世界最好的冲浪手将把这一运动带到了前所未有的高度，虽然Nike和Hurley对这一赛事的赞助停止了，但是从这一赛事中取得经验和自信将被带到Nike的其他领域中，再去影响数百万的青少年。
Hurley Senior Vice President of Marketing，Evan Slater ：We sponsored the US Open in 2009 with a goal: to work with the city of Huntington Beach, IMG, and the athletes to make the ultimate action sports happening of the summer. We wanted to change the way the world sees action sports events and re-establish Huntington Beach as the center of the surfing universe. In a lot of ways we felt we achieved those goals in four years. Close to a million people attended the event in 2012. Thirty of the top 32 surfers competed and brought surfing to unseen levels at the Pier. We were able to turn the beach into one 14-acre digital connectivity center. So much magic happened during our time at the US Open and we’re confident that magic will continue. But we also strive to constantly innovate and evolve. For us, we’ve decided to export what we created at the US Open and invest it into other aspects of our business, like a renewed athlete focus and new and exciting ways of connecting with millions of kids.
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