Nike Action Store西单大悦城旗舰店开幕仪式抢先快报!

Nike在中国的第一家极限运动用品专卖店Nike Action Store北京西单大悦城旗舰店开幕仪式今天上午在大悦城5楼隆重举行,Nike美国Pro team的Eric Koston, Sean Malto,中国team的全部滑手还有众多媒体,北京本地滑手悉数到场.KickerClub.com作为特邀滑板媒体给你带来最新的活动全程详细报道!
Nike’s largest action sports store in Greater China opens in Beijing

Jan. 29 marked a big milestone for Nike Action Sports in China, as the brand opened its first action sports-specific store in Beijing. The store is located on the fifth floor of Joy City shopping center in the Xidan district, the heart of the city’s skateboarding community. At 110 square meters, it’s Nike’s largest action sports store in Greater China. Shoppers will find a full range of the latest Nike action sports footwear and apparel.

“Skateboarding is growing quickly in China, and there are many fans of the sport in the Xidan area,” said Jason Zhu, GM, Nike Action Sports in Greater China. “We chose this location to be closer to the skate communities. Many top athletes are already fans of Nike Skateboarding, and the new store will continue to bring Chinese skaters the most advanced products and best services available.”

Nike Skateboarding athletes Eric Koston and Sean Malto attended the opening ceremony and were joined by members of the Nike Skateboarding China team, including top Chinese skateboarder Che Lin as well as Boss Xie, Jeremy Hu, Daniel Jason Leung, Didi Liu and Hu Jinchen. The athletes answered questions from fans, and Koston showed off the second generation of his signature shoe – the Koston 2. Featuring Lunarlon cushioning and enhanced breathability, durability and fit, the Koston 2 will be available in early April.

The store mixes unique, artistic elements as well as cultural influences from the city itself to create an authentic, inviting space for the skate community. A table with tools is available for customers to fix their boards, and videos and photos help bring the sport to life throughout the store. Famed Beijing graffiti artist Li Qiuqiu created a unique painting in the store inspired by Nike SB athletes Koston, Paul Rodriguez, Omar Salazar and Che Lin. Brick walls and graffiti manhole covers add strong local flavor to the modern space. Members of the Nike SB team plan to visit the store regularly interact with skate fans.

店铺为今天的发布会作了精心布置

店门口被写有"no skateboarding"的胶带封住

开幕活动第一项Nike工作人员介绍Action Store的概念, 主营极限运动产品,面积110平方米.之所以选在西单因为西单广场本来就是北京滑手的聚集地,是富有滑板文化的商圈.

虽然活动在早上10点就开始,但是到场媒体众多.

介绍完店铺,两位大牌登场.传奇滑手Eric Koston 和新秀 Sean Malto

摩托小弟第一次来北京,当被问道你的签名款什么时候上市的时候他表示目前还没有明确的时间.

一阵寒暄之后,Koston隆重介绍自己的第二款签名板鞋Koston2, 依然沿用了Nike招牌的Lunarlon缓震技术,鞋面加入了网眼设计增加透气性. KickerClub.com提问: 大家都知道你和喜欢NBA,也是湖人队的球迷,很久以前也曾经把篮球鞋的元素用于自己的签名鞋,不知道你之后的签名板鞋是否会重新考虑那种设计. 他说这个会综合考虑, 加入Nike之后在Koston1的时候已经和科比有过合作, 也希望之后可以借鉴更多跑步,篮球等其他鞋类的设计和技术把板鞋作的更好.

介绍完鞋子,车霖率领 Nike China team登场, Nike大家庭全家福

下一个环节就是店内亮点Pro头像涂鸦墙签名, 每个职业滑手走到自己的头向前签下自己的名字.(上图胡天佑)

去年刚刚转会Nike的 Dan梁

车霖很有明星气场

活动进行到这里店外已经聚集了大批的本地滑手

最重要的时刻来临了,揭幕仪式.

之前说过早上店门是用标有"no skateboarding"的胶带封住的, 而开幕剪裁就是撕掉这些胶带, 预示着Welcome to skateboarding!

店门打开,本地滑手被请进店内与职业滑手近距离互动

有滑手问:作为一个新手, 我应该从哪个动作开始练起? 有滑手问: 如何练好kickflip? 有滑手问:当滑板遇到保安怎么办? 有滑手问:如何才能保持自己的滑板激情从而可以活到老滑到老? Koston和摩托小弟都一一作了回答. 关于如何活到老滑到老, Koston说要坚持锻炼和注意饮食都很重要! 够职业的.

回答完滑手提问, 是Skullcandy Music时间, 作为Skullcandy的签约滑手, Koston分享了自己的音乐喜好, 还为在场滑手准备了一份特别的礼物 - 一张CD, 上面是他很喜欢的音乐. 其中包括了Beastie Boys, Radiohead, The Clash, RUN DMC等. 主持人Jason问道: 你认识的人里谁的音乐品味最差? Koston说:应该是Mike Mo, 他的iPhone里都是各种时下最流行的大俗歌. 哈哈

摩托小弟准备的礼物是一份滑板T字形工具, 并现场示范如何组装滑板.

中午短暂休息之后, 下午大部人马将转战北京Woodward, 在那里有更加精彩的比赛, 活动和Party在等着我们, 请继续关注KickerClub.com的后续报道.