BlackLabel创建于1988年，今年庆祝品牌25周年有一系列的视频和活动。本月更是与Vans携手推出了两双合作鞋款：Vans Era & the Vans Sk8-Mid。先上几张Era这款的产品照片，稍后跟大家好好聊聊Vans X Blacklabel.
Black Label Skateboards is a manufacturer of skateboards, wheels, and similar products. The company was started in 1988 by 80′s pro, artist, current owner, and life long skateboarder John Lucero. In the past 20 some odd years, Black label has represented some of the best skateboarders the likes of John Cardiel, Gino Iannucci, Jason Adams, Matt Hensley, Salman Agah, Wade Speyer, Ragdoll, Duane Peters, Jeff Grosso, Mike Vallely, the list goes on and on. As a brand, Black label hasn’t lost sight of what is real and what it wants to be in skateboarding. “Never be bought, never be sold”
Lucero was a competing professional skateboarder in the 1980s and rode for companies such as Variflex, Madrid, and Schmitt Stix. Lucero eventually launched his own brand, Lucero Ltd., in 1988 using skateboards manufactured by the Santa Cruz company.
Lucero separated from Santa Cruz in 1991 and changed the company name to “Black Label”, using the Canadian beer, Carling’s Black Label, as inspiration for the title.
The motto for the brand is “Never Be Bought, Never Be Sold, and Never Forget”.
鞋子后跟是BlackLabel的经典火焰logo, vans off the wall 的 logo也是blacklabel惯用的黄色