Volcano Skate in Foshan released their shop video RESET to mark their 12th anniversary. After a 10-year hiatus, we’ve once again invited the founder of Volcano, Jiang Rong (Glory), to join us on KickerRadio to discuss the new film and the past decade.
Glory also brought us plenty of fresh perspectives: in an era where sales and social interactions have fully migrated online, how should local skate shops across different regions reposition themselves? And what does the slogan "Support Your Local" truly mean in today's world?
佛山 Volcano 滑板 12 周年发布了自己的店铺滑板片《RESET》，我们时隔 10 年也再次邀请到火山滑板主理人江荣做客 KickerRadio 滑板广播，聊一聊他们的新片和过去的十年。Glory 也给我们带来了很多新的思考，在销售与社交全部迁移到线上的今天，各地滑板店该如何重新自我定位？“Support Your Local”这句口号在今天又有什么新的含义？
HIGHLIGHTS
The value and meaning of a skate shop's existence today are completely different from 12 years ago. Back then, a physical shop was a channel—a place to buy gear, meet friends, and go find spots together.
With the evolution of the internet, mobile networks, and social media, most shopping and social needs can now be fulfilled online. Skate shops need to find a new way to reposition themselves.
现在滑板店存在的价值和意义和 12 年前不一样了。以前实体店是一个渠道，让你买到装备，认识朋友，一起找地形……
随着互联网，移动网络，自媒体的发展，大部分购物和社交需求，都可以通过线上网络完成。滑板店需要为自己重新找到定位。
The concept of "Support Your Local" is also shifting today. It used to mean going to a skate shop to shop and buy gear, but now it should mean "supporting what the skate shop is actually doing," rather than thinking, "You're doing skate lessons now, so you're not 'real' anymore."
Support Your Local is about more than just products. It’s about taking it upon yourself to discover more spots and stack clips on them; it’s about supporting local events and then using social media to push your local skate culture out there. You, yourself, are the "local."
“Support your local”在今天的概念也在转变，以前是去滑板店里购物，买东西，现在应该是“支持滑板店正在做的东西”，而不是觉得“你现在做教学，就不 real 了。”
Support your local，不仅仅是产品，而是通过自己，可以发掘更多地形，在地形上做出牛逼的东西，可以去支持本地活动，然后在社交媒体上，把本土的滑板文化宣传出去，你自己就是这个“local”。
Time Stamps:
- 00:13 | Upcoming podcast drop with Red Bull rider Madars Apse!
- 00:44 | Celebrating Volcano Skateboarding's 12th Anniversary: Catching up with founder Jiang Rong (Glory) after a 10-year hiatus.
- 02:55 | The struggle of filming: What started as a 10th-anniversary video took two years to finally wrap.
- 05:05 | Meet the heavy hitters in RESET: Kendal, Wu Junyi, CK, Foshan ZZY, and Xie Jicheng.
- 07:50 | From school programs to the first major indoor park and original video series—revisiting Volcano's 12-year journey.
- 12:45 | Why Foshan spots are a magnet for global pros: Recent sessions with the HELAS crew.
- 13:18 | Rodrigo TX spent two months filming in Foshan this year, benefiting from the new 30-day landing visa policy between China and Brazil.
- 16:14 | The "Coaching Boom" during the pandemic: Fully booked from dawn to dusk, followed by the post-COVID cooldown.
- 17:30 | The real "tipping point" for skate lessons: Did Eileen Gu’s Winter Olympic gold trigger the craze?
- 19:33 | Skating as the "Third Tier" of extracurriculars: Academics first, arts second, and finally, sports.
- 23:16 | The evolution of ZZY: From a local kid in 2018 to a sponsored rider. The power of parental support—his parents were at the park before the staff!
- 27:33 | End of an era: The 8-year-old VSP Indoor Park is closing due to industrial park renovations and rising rents, but Volcano’s other locations remain.
- 29:30 | Choosing the title RESET: Why it was actually an AI suggestion marking the completion of a 12-year cycle.
- 32:28 | Redefining the value and purpose of a local skate shop in the modern age.
- 38:10 | Moving past "Gatekeeping": With the Olympics and social media, skating is already mainstream. It’s time for shops to return to the streets.
- 43:55 | Community Discussion: What’s your take on the "repositioning" of skate shops today? Join the conversation in the comments.
- 44:49 | Reimagining "Support Your Local": It’s no longer just about buying gear; it’s about being the culture yourself and putting your city on the map.
主要时间线
00:13 和 Red Bull 滑手 Madars Apse 录制的播客即将发布！
0:44 火山滑板 12 周年，时隔 10 年，再访江荣。
02:55 拍片不易，本来是十周年影片，结果拍了 2 年才完成。
05:05《RESET》主要出镜滑手介绍：Kendal，Wu Jun Yi，CK，佛山 ZZY，谢吉程。
07:50 校园培训，首个大型室内滑板场，拍摄栏目……火山滑板这 12 年都发生了什么。
12:45 佛山地形一直吸引各国滑手前来，最近 HELAS 队伍就在这里拍摄。
13:18 Rodrigo TX 今年陆陆续续在佛山拍了两个月，因为现在中国和巴西关系很好，落地签证每次允许停留 30 天。
6:14 疫情期间是滑板教学的高峰，从早到晚约满课，但疫情结束后很快就走了下坡路……
17:30 滑板教学最高峰的“爆点”其实是冬奥会谷爱凌夺冠？！
19:33 滑板其实是“第三类培训班”，第一类是学业，第二类是琴棋书画，最后才是体育运动。
23:16 佛山小朋友 ZZY ，18 年开始滑板，从小学员变成如今的赞助滑手。主要还是家庭教育理念，ZZY 家长来的比滑板店员还早。
27:33 8年历史的 VSP 室内滑板场要关了。园区改造，市场环境差，租金还在涨……但火山在佛山其他场地还在！
29:30 片名《RESET》是 AI 给出的建议。AI：十二年也是一个轮回。
32:28 现在滑板店存在的价值和意义和以前不同。
38:10 滑板已经不再需要大力普及了，市场也打开了。有奥运，有教学，有社交网络……滑板店其实应该更多回到街头。
43:55 如果你对“滑板店在新时代的重新定位”有任何想法，欢迎在评论区和我们讨论。
44:49 Support your local 在今天有什么新的含义？以前的支持，是去店铺购物，现在应该是自己来做点事，把城市的滑板文化宣传出去，你自己就是这个“local”。
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